Seven Deadly Sins of Coaching Coaching is a noble pursuit. Everyone who takes up the role is offering help. That offer should be welcomed, recognised and celebrated. Yet everyone who ends up with the role of Coach is doing it for different reasons. They may want to help their sons and daughters progress in a sport they love, they may want to give back to a sport that offered them so much or they simply be generous and want to volunteer for a great cause. Some, we have seen, do it for themselves. It's about rewarding themselves or being seen in a certain light or emulating people they believe are role models. So as we all come to the role of coach for different reasons, we can all fall for the obvious traps when circumstances allow. We can't avoid them altogether, we're only human. However, we can be more aware of them and try to swerve them when possible. Mainly as a prompt for myself but also for anyone else reading, here are the Seven Dead